A New Brand Identity – The Power to Be.
A New Brand Identity – The Power to Be.
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A New Brand Identity – The Power to Be.
Monday 1 October 2012
A New Brand Identity – The Power to Be.
In celebrating our 20th anniversary, Eurosport has undergone an extensive re-branding exercise that befitted the Eurosport identity. Our brand values, including Integrity, Sportsmanship, Passion and Discipline have all been carved into a new identity that reflects all that Eurosport means. We have retained the original Eurosport green and yellow colours, however executing them within a younger, more fashionable and athletic look. Our new mantra, "The Power to Be" was born from our values and the belief that in sports, winners are not just those who crosses the finish line first, but rather who those crossed the finish line because they never give up. Eurosport is all about the passion for sports and retains the mission to help increase sports education and ensure that tour country improves it's sporting standards through the right investments.  
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